Top Online Marketing Tools

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Every blogger, internet marketer and online entrepreneur needs some great resources that will help them take their businesses to the next level. Now, wouldn’t it be great if they were also free? That’s exactly what we are going to talk about today. Tools that can help you increase your ROI and grow your sales.


Internet Marketing

Note: Some of these resources are free, and some aren’t. Some may have free versions and also paid ones. I am affiliated with some of the products mentioned here, meaning if you buy them, i get a commission. You will NOT pay extra for that product/service. You can read more at my Affiliate Disclosure.

In this highly competitive industry things change constantly and you need some great tools to help you stay in the game. Tools that will offer you solutions. Hopefully, the ones i mention below will help you and solve some of your problems.


Web Hosting & Domains

WordPress: The most popular publishing platform in the world. A free blogging software for you to start your blog or your website. Hundreds of themes and features for you to choose from.

Web Hosting

BlueHost: One of the best web hosting companies in the industry. You can host your blog or your website for as low as $2.95 per month. They also offer 24/7 customer service and a free domain.

HRANK: Choosing the right hosting provider for your website/online business can sometimes be difficult. There are so many of them and they usually offer so many plans at different prices you can get confused. Reading reviews online is one way to find out who’s the best. But many times those reviews are written by affiliates and their opinion might be biased. So what can you do? Take a look at They compare hundreds of shared hosting providers based on a number of features and metrics and rank them accordingly. They have already done all the work for you. All you have to do is visit their site, look at their data and choose your host. It is also completely free. 


Keyword Research Tools

Jaaxy: A very powerful keyword tool and you can try it for free. They offer you the first 30 searches for free (only an email is needed) so you can see yourself everything it has to offer. For that price ($19 per month) it’s definitely something to think about.

Keyword research


SEMrush: If you are involved in online marketing and have never heard of it, you are doing something wrong. It’s a lot more than just a keyword tool. It will also show you the keywords your competitors are ranking for and a lot more like social media tracking. It’s an expensive tool though since it starts from the price of $99.95 per month. But if you are serious about online business it’s a great investment.  

Long Tail Pro: A very popular keyword tool trusted by many online marketers. You can also use it to determine a keyword’s profitability no matter if you are using Amazon or Adsense in your site. You can try it for free for 7 days. 


Blog Tools

Working Online

Unbounce: You can create fully optimized landing pages for your website. You can increase your conversations rate and be sure that your landing pages are no longer boring. You can try it for free for 30 days and their starter package costs $49 per month.

Google Docs: How is Google Docs a blogging tool you may ask. Well actually it’s a great free way to keep your files backed up and you can have access to them through your phone, tablet or any of your other devices at any time. Your files are always there and there are more options for you to use compared to writing straight in WordPress. Also if you are the type who can talk about a subject for hours but when it comes to writing you stare at your keyboard and then your screen and somehow you forgot what you wanted to say. Then if you go to Tools you will see something called Voice Typing. Click on it and then just talk to your computer. The words will appear on your screen. No need to download or install anything. And it’s free. It only works on a Chrome browser, though.

Grammarly: You seem to forget about those commas all the time or you are not really sure about your grammar skills. Grammarly is a free grammar checker. They also have a paid version for more in-depth analysis of your posts.

Descript: In case typing is not your strong point you should try Descript. It is a great tool that auto-transcribes audio via voice-to-text while at the same time lets you manually edit the text and also correct the audio. It is available for both Mac and Windows and comes at a great price. That tool can make your work as a blogger much easier. It is also incredibly fast. 


Email Marketing

Email Marketing

AWeber: A very popular email marketing service provider in the industry. It will cost you $19/mo for your first 500 subscribers. You can also try it for free for 30 days.

SumoMe: There is a free version and also paid ones. It’s a very popular tool and you can install it on your WordPress site via a plugin. It’s easy to use and there are many features for you to use.

MailChimp: Also a very popular email marketing platform with millions of customers. It’s free for your first 2000 subscribers and very easy to use. You can’t use the Automation tools though without upgrading.

Mad Mimi: Very easy to use and free for your first 100 email subscribers. For up to 500 subscribers it will cost you $10/mo.

GetResponse: They have been around for years and they will offer you a 30 day trial for free. After that their first option is $15/mo for your first 1000 email subscribers.


Affiliate Programs

Working on my laptop


Clickbank: One of the largest online retailers with many products for you to choose from.

E-junkie: Great for selling e-books and many other products. Their program is very easy to use and it starts from $5 per month.  

Commission Junction: A great affiliate network with many affiliate programs for you to choose from. They offer a big variety of products (digital and physical) from many different big brands.

Amazon Associates: The biggest online retailer in the world with millions of products for you to choose from. It’s the most commonly used affiliate program and usually the first choice of those who are just starting their online journey because it’s very easy to use.


Data & Metrics

Data and Metrics

Google Analytics: You can track your traffic performance (in real time too) and get an insight into your visitors. It’s completely free and it will provide you with all kind of data. From how much time people spend on your website, which posts people are attracting the most visitors, your social media traffic, demographics and much more. It will provide you with an in-depth analysis of your site and you will be able to take the necessary action to elevate the number of people visiting your site.

Google Search Console: One of the most important tools and absolutely free. Formerly known as Google Webmaster Tools it will help you rank higher and will let you know how to optimize your site more effectively. Allows you to monitor your site’s performance on many different levels and of course making sure that your content can be accessed by Google without any problems.You will receive data among other about which queries caused your site to appear in the search results and in which position your website can be found.

Quick Sprout: It will analyze your data from Google Analytics and it will show what improvements to make to increase your website traffic. It will inform you about your site speed, load time, page size and a lot more. It’s also free.

SEOprofiler: They will help you with your SEO strategy and with your Google rankings. They offer a wide variety of tools you can use to optimize your website. Their prices start at $69.95 per month up to $999.95/month for their most expensive package. 

Ahrefs: It’s also a marketing tool and it helps you increase your Google traffic. It will provide you with pretty much all the information you need to know about your site from the numbers of your backlinks to how many times your content was shared for a specific keyword. You can try it for free for 14 days but then it will cost you $99 per month for the cheapest version.

SEO Sitecheckup: It will tell you everything you need to know about SEO on you website. It will offer you an in-depth analysis of all your SEO issues and how to fix them. You will always know what’s going on with your website from a SEO perspective. You can try it for free.


Social Media Manager

Social Media marketing

Hootsuite: You can manage all your social media networks and schedule when to post your content. It’s very easy to use, it will save you time and it’s also free. You can track your growth on social media by using Hootsuite Analytics and there are many more features in their free version.

Buffer: Post and schedule your blog posts on your social media networks for free. You can use the free version forever but you can manage only one social media account.

SocialPilot: One more social media and marketing tool but this one also offers some eCommerce features. You can connect up to 3 social media accounts with the free version.


Internet Marketing Training

Working from home


Wealthy Affiliate: An affiliate marketing training program that will guide through the world of Online business and Marketing. You can host 2 websites for free under the sub-domain The monthly membership will cost you $49 and you can have access to their in-depth training courses. They also offer to their premium members for free a keyword tool, SSL certificates for all your websites, site support 24/7 and much more. You can read more on my review.


Stay Informed

Stay informed

Google Alerts: It offers you constant alerts on topics you are interested in. It’s free and it’s a very good tool to stay informed and learn what your competitors are up to. It’s easy to use and you will be constantly updated with all the new in your line of business.

Trendspottr: It analyzes, identifies and predicts all the emerging trends in real time for any topic from the social media. It also predicts viral content and the key influencers in any topic. You can try it for free for 7 days but after that, it will cost you $49 per month.

Jeffalytics: Here you will find a lot of valuable information about blogging, WordPress and Internet marketing. There are training courses you can access for free and many things for you learn. Jeff Sauer is also the creator of the Periodic Table of Google Analytics an awesome guide for Google Analytics.

Feedly: All your favorite SEO blogs can be found here. You can subscribe to them and stay informed with the latest news and developments.  



There are certainly many more resources for you out there. There are great eBooks you can get about SEO, Digital Marketing and many of them are free. There are great blogs and forums you can follow to keep yourself informed with all the new trends. The list is really endless and i don’t wish to overload you with information.

The tools mentioned here can help you grow your business and become a successful online entrepreneur. What it’s more important though is how you use your resources even if your budget is very limited. The way you use every Internet marketing tool will lead your business to success and not the tools by themselves.

What online marketing resources do you use and what would you recommend?

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9 Responses

  1. Penelope says:

    Thank you for the comprehensive and succinct list of all the many great tools out there for online marketing for bloggers and online entrepreneurs. I haven’t heard of several of the alternative service providers you mentioned, particularly the alternatives to mailchimp. I’ll probably be referencing your list in the future, so thanks again!

    • Nikos says:

      Hello Penelope,

      There are many great tools out there for you to use and i believe this list can help many bloggers and online entrepreneurs. At least it helped me because i discovered a lot of free resources. So, make sure to come back because i will add new tools in my list.

  2. Stisse says:

    Hi Nikos,
    thank you for an awesome list of valuable online marketing tools! You have it all covered here. I like your honesty when telling us that you get commissions from some of the programs. I really appreciate the transparency and I’m trying to do the same on my site.

    Thanks for the tip on Quick Sprout! I didn’t know about this program. Really cool that it’s for free. I hope it can help me get more traffic to my site. That is what we affiliate marketers need.

    I’ve been with Wealthy Affiliate for about 5 months now. I can testify to your readers that it’s the place to be when starting an online business. The training is top notch.

    Keep up the good work sharing all good information.
    Best wishes,

    • Nikos says:

      Hello Stina,

      I am glad i could help and i am sure the tools mentioned here can help you with your business. Quick Sprout is a great tool and can offer you great information.

  3. Kendrick says:

    Every Internet Marketer needs their tools to grow their business online. On your website you need tracking to keep up with your visitors and their likes and many other things. Finding the right keywords is the most important in my opinion. Without the right keywords, how would you even attract visitors to your website? That is why I think it is vital! Everything you listed is correct. Thanks for the post.

    • Nikos says:

      Hello Kendrick,

      I am really glad you found my list of online marketing tools useful.

      Keyword research is vital for the success of any website. Without the right keywords you can’t expect to be in the first page of search results. It’s something every blogger and internet marketer should think about before publishing any conent.

  4. Tomas Bishop says:

    If anyone wants to be a successful internet marketer, they need to take hold of all the tools and resources out there, it will make things so much easier on them! I’m glad you shared this list with me, and everyone else who reads this blog. I just hope people take advantage of what you shared. People tend to look over the most important things when it comes down to them being successful…

  5. RichPersonality says:

    That’s a great article! So many tools that I never even heard of before. Definitely going to add quite a few of them to my arsenal. The main problem with having many tools, it get’s quite expensive for someone who is not earning an income online yet. But it’s cool that many of those tools provide a free trial to test it out!

  6. Peyton says:

    Excellent start to a list of resources to make being an affiliate easier. I have used many of these same products while building my namesake project on my personal domain that helps busy adults to build their own affiliate marketing empire. Its very important to have great tools if you want to have great results is the biggest lesson i learned becoming an affiiliate marketer earning real commissions online while other people were failing all around me.

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