How To Do Keyword Research in 2020 – Expert’s Choice

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How do I do keyword research in 2020?

What is the best keyword research tool?

How do I find keywords?

Keyword research was and still is one of the most important SEO tasks. Your content must be read and that will only happen if you learn how to analyze and use the phrases and words people use to search for information online. Writing and publishing awesome content for your niche is not going to be enough on its own. You have to reach out to your audience. Sitting back waiting for them to discover your content is not a good strategy for building a business online.

That can be done using the right keywords. That is also why keyword research should be an essential part of your SEO strategy and why without it your organic traffic will suffer.

But keyword research has evolved over the years. Google’s constant algorithm updates (like Hummingbird, Penguin, Panda, etc) made sure of that. So, using Google Keyword Planner to find keywords with high search volume and then stuffing your post with them may have worked in the past but it doesn’t work anymore. After all, today there are many better tools you can use that are also free.

All these updates have the same purpose. Provide users with the best possible content. Google, like every other search engine, wants people to find content that answers their questions. And today Google has become very good at understanding what people are looking for. Therefore, search intent (also known as keyword intent) is what your keyword research strategy should be focused on today, and not just keywords with high search volumes.


Tip: Top 8 Expert SEO Tips For 2020


In this post, I have put together the best content (at least in my opinion) that can show you how to do in-depth keyword research in 2020. A collection of both comprehensive guides and lists of the best keyword research tools (free & paid ones) for use in 2020. No matter if you are a beginner or experienced digital marketer the following blog posts will answer all your questions about keyword research in 2020.

Let’s get started!

Keyword Research: The Definitive Guide

This complete guide is ideal if you don’t know where to start and want to learn everything about keyword research in 2020. It is divided into 6 chapters and covers almost everything. From the basics of keyword research to advanced strategies and what tools to use. You’ll learn how to find and choose the right keywords and how to use them.

Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress. (…) In other words: keyword research is market research for the 21st century. Source: Backlinko.com
how to do keyword research

By Backlinko.com

Keyword Research for SEO – The Ultimate Guide For Beginners (2020)

This guide will teach you the basics of keyword research. If you are a beginner and don’t know much about SEO or how important keywords are this post is for you. In this post, you’ll not only learn why keyword research is so important, but you’ll also discover 3 easy ways to do keyword research.

A lot of people mistake keyword research as the process of finding only high volume keywords, which is not the fact. The task of you as an SEO is to remove those keywords which are not going to benefit your business in any way. Moreover, after finding profitable keywords, you will also learn how do you prioritize them for maximum benefits in shorter span.Source: ShoutMeLoud.com
keyword research in 2020

By ShoutMeLoud.com

How to Do Keyword Research to Your Blog in 2020

This post by Ryan Robinson will show you how keyword research can help you build a profitable blog. If you want your content to stand out from the rest, rank high in the SERPs, and get your audience’s attention you need to know how keywords work. After reading this post you’ll better understand the search intend (and what that is) of your readers, you ‘ll know what seed keywords are, the importance of long-tail keywords, what keyword phrases to look for, and more.

In order to create a successful, keyword research-backed content plan for your blog you’re going to need to discover what people are actually searching for on the Internet. If you’ve already established your niche, the next step is to begin searching for seed keywords that can represent the broad purpose of your blog. Source: RyRob.com
keywords and blog traffic

By RyRob.com

The 2020 Keyword Research Guide for SEO

Another great blog post about keyword research by SEMrush. A step-by-step guide that covers in detail how to find the best keywords, how to evaluate them, identify search intent, which keyword research tools to use, and how to refine your keyword research plan. A comprehensive guide that’ll help you build your SEO keyword list.

This guide is intended to teach you how to do in-depth and meaningful keyword research. Good keyword research allows you to uncover the terms, phrases, questions, and answers that are important to your users or customers AND important to achieving your goals, whether they are getting more pageviews, capturing leads, or selling products and services.Source: SEMrush.com
keywords

By SEMrush.com

The Keyword Research Master Guide

This is a lengthy and detailed guide consisting of 7 chapters. In my opinion, this is by far the most thorough keyword research guide I’ve seen so far. Each chapter is a separate article full of actionable tips and strategies. It takes you through the entire process of keyword research and how to do it step by step.

This is a must-read for bloggers and content creators. Not only for the current year but also for the coming years.

The “magic of SEO” happens because, when you know what people are searching for, you can make the answer appear the exact moment they search for it. On the other hand, if you don’t know what people are searching for — and/or you don’t create content for it — then you don’t know if there is any demand for what you publish. It’s like throwing darts blindfolded. You have no idea if you’ll hit anything.Source: MOZ.com

keyword research master guide

By MOZ.com

10 Free Keyword Research Tools

Ahrefs has published a list of the 10 best free keyword tools that can help you discover great keywords. Google Keyword Planner is the tool everyone suggests but it’s not on the list. Today there are better alternatives that cost nothing, are easy to use, and reveal 1000s of keywords and ideas per search.

free keyword research tools

By Ahrefs.com

Source: Ahrefs.com

5 Powerful Keyword Research Tools Compared For 2020

If you have the budget and want to invest in keyword research take a look at this post. It compares 4 of the most popular keyword tools and mentions their pros and cons. Serpstat, KWFinder, Ahrefs, and SEMrush are the tools the author compares to, and if you are thinking of making a purchase I suggest you read this post first.

The author also suggests a free tool (Answer The Public) if you can’t buy any of the above. But as the author of this post says Answer The Public is more of a keyword suggestion tool and not a research tool.

Mention the term Keyword Research Tools to any blogger, and they’ll most likely think of the Google Keyword Planner. It has Google on the label, so it must be good, right? Well, it’s worth checking and using for initial keyword research, but remember that the tool is, and always was, intended for Google Adwords campaigns. So, while some of the data is useful, most is irrelevant. Source: BloggingWizard.com
paid keyword research tools

By BloggingWizard.com

Final Thoughts

Keyword research is at the heart of any successful SEO strategy. Without it, you are jeopardizing the rest of your SEO activities like on-page optimization, link building, etc. Targeting the right keywords not only ensures higher rankings but also creating the best possible content for your readers. Content that satisfies the search intent of your target audience.

The keyword research resources mentioned in this list will help you do that. There is also another keyword research tool that I suggest you take a look at. It is called Jaaxy and you can try it for free (up to 30 searches). It is a platform designed for affiliate marketers and it can also help you discover brand new niches that have little to no competition.


If you want to learn more about affiliate marketing, how to create an affiliate website and create a profitable business online click the button below and take a look at my #1 recommendation. A platform designed for newbies and also for intermiadate marketers. You can try it for free.


Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.

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1 Response

  1. tayla chenelle says:

    thank you for this! i still struggling with seo and keyword search so this post was spot on for me!

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