How to Increase Your Website’s Traffic
If you have an online business or your own blog you want people visiting it, otherwise it’s just content and images floating on the web. If you want to succeed online you need traffic and lots of it. Traffic means more leads, more leads means more sales and more sales means more money. Every internet marketer’s goal is to increase the amount of traffic to their website but that can be really tough sometimes.
You have to remember though that high traffic numbers don’t necessarily mean more profits. Targeted traffic is what you should really work for because that’s what is going to generate a better ROI and conversations. We all want our content to be read and to bring ROI but even if you are doing everything right your traffic might still not growing. Don’t let that discourage you because there are always things you can improve on your strategy and new tactics you can try.
At this point, i would like to elaborate a little bit more about the different types of traffic and where they come from. There are basically six types of traffic and this is what’s called “channels” in Google analytics.
1. Organic Search – This is what generally comes from a search engine such as Google or Bing. You get this type of traffic from a specific search term query. In other words, in order to get these clicks, your page must rank high for certain keywords. So, organic traffic is highly connected with SEO.
2. Referral Traffic – This kind of traffic is also organic and by that i mean non-paid. It comes from articles and links where your site is mentioned. People found your site from another site and not from a search engine.
3. Paid Search – Pay per click (PPC). This is not organic traffic. I am sure you have heard the term “run a PPC campaign” before. That means that you have to pay every time someone clicks on your ad and you can usually run a campaign from places like Google Adwords and/or Bing. You can only receive this traffic if you can afford to pay for certain keywords that you believe make sense and can drive traffic to your site. Keyword research is essential if you want to get good results.
4. Direct Traffic – A visit to your site without a known referral source. That simply means that the visitors who come to your website via this method have bookmarked your site, or are repeat visitors or simply know who you are. These users type your exact URL in their browser. If your brand name is very popular you can expect to get that kind of traffic.
5. Social – Referral traffic that comes in from links in the social media, like Facebook, Twitter, LinkedIn, etc.
6. Email – Traffic that comes to your website from an email you send to your subscribers for example.
The first 4 (Organic, Paid, Direct, and Referral) are really the basic traffic channels, while Social and Email, are additional traffic channels.
You can increase your website’s traffic by spending some money on advertising like pay per click advertising (PPC) or creating some campaigns on social media networks. But we will not talk about that in this post, instead, we will mention some free tips that are easy to use and can help you boost the organic traffic to your blog/website.
Free Ways To Increase Your Organic Traffic
1# Create quality content
Writing and publishing highly valuable content as often as you can is absolutely vital. Quality is very important but quantity is also essential if you want to increase your traffic. By producing many good quality articles you create more opportunities for people to find your website. Also if you are publishing frequently your page rankings will improve because Google appreciates consistency and fresh quality posts. Don’t just write posts that have to do with the products/services you promote but also write about topics that are related to your niche and your audience will find them useful. Good quality posts are also more likely to be shared on social networks and therefore drive more organic traffic to your website.
2# Optimize your meta tags
Optimizing each of your blog posts is necessary. The meta title and the meta description are the ones you should really focus on because they affect your page ranking. They are both visible to people not just to the search engines and if you use them correctly you can stand out from the rest of your competition and increase your traffic. For your title tag try to use long-tail keywords that you think your audience is searching for and for your meta description create an interesting small summary of your blog post that will draw people’s attention enough to click on your site through the SERPs. Keep your meta description below 160 characters because the rest will get cut which usually gives a bad impression and may discourage some readers from clicking your website.
The keywords meta tags are not considered important for SEO anymore and they will not help you at all. So don’t waste your time with them. Many people rely exclusively on SEO in order to generate traffic for their website and believe that if they learn everything about it, they are covered. That is not correct and you shouldn’t follow that way of thinking. Instead, you should diversify the traffic that is coming to your site and use a variety of strategies to maximize your results.
3# Internal links
If you have published a decent amount of posts you can link back to them guiding your readers to more relevant content which can result in a better experience for your audience. By doing that you can increase the amount of time your visitors spend on your site and that can help boost your search rankings. Building links pointing back to your website can help with SEO. Don’t use too many internal links though because it can start to look like spam, in a 1000-word post for example 5 to 10 internal links are enough.
4# Use the Social media
Try to use all the benefits the social media platforms have to offer. Today more people than ever before use the social networks, especially among the younger generation. Twitter, Facebook, Google+, Pinterest, StumbleUpon, YouTube, and LinkedIn are considered to be the best in terms of traffic. Share your content in all of them and engage with the groups and the communities that are related to your business. Insert your links that lead back to your site in photo descriptions and in comments when it’s relevant, try to be helpful and build relationships with other experts in your niche. Also, don’t buy followers or likes because it can lead to penalties especially on Facebook. Create a strategy of what you want to achieve and spend some time figuring out how each platform works. Get your name out there and build your presence.
5# Guest blogging
Guest posting is one of the best ways to drive traffic to your website. Identify the best sites in your niche that get a ton of traffic and make sure that a significant amount of that traffic is made of your target audience. Don’t waste your time with low-quality sites just because they accept your guest posts easily because you will not see any significant rise in your traffic and you might get frustrated in the end. Also, don’t guest posting just for links because it’s not only unproductive but you may get penalized by Google for excessive link building.
You can find leading authoritative sites in your niche by simply searching for them in Google just type “your niche” + “guest post”. Writing for an authority site can help you to establish yourself as an expert in your field and build your reputation like nothing else. Don’t expect to see results right away because guest posting is really a long term strategy and you will have to publish a significant number of them on a regular basis in order to increase your traffic. Write quality posts that will provide value to the readers of that site if you want to stand out and definitely follow their editorial guidelines. Also, remember if you get rejected from a site it’s just part of the game you can approach them again later with a new and better idea.
6# Long-tail keywords
Popular keywords are very difficult to compete with because the authoritative sites in your niche have already used them. Instead, try to choose keywords that are more specific and not that common so you can have a chance to stand out from the competition. Long tail keywords are much less competitive and they can increase your search traffic significantly. The search engines will consider you as an expert in that specific subject and your content will rank higher over time. Targeting long tail keywords can also help you increase your conversions. It’s an easy strategy to use especially if you are just starting your online journey and it doesn’t take a lot of time before you see results.
7# Comment on blogs
Commenting on other people’s sites or blogs in your niche can be a great way to attract more traffic to your site. Try to comment on sites that are already popular and related to your industry. Don’t leave comments on websites that are not relevant to your niche because your results will be poor. Remember targeted traffic converts better. It is also important to leave interesting comments that add value to the discussion after all you want people to read your comments. If your comments are general and don’t have anything specific to say about that blog post people will not read them. So always read carefully the article you are commenting on and never spam. This technique can help you make a name for yourself assuming of course that your comments are insightful and drive more referral traffic to your own site.
Use your actual name instead of your business name so you won’t look like you are just trying to promote your blog. Also, try to use a picture of your face as your avatar if you want to look more personable and trustworthy so people will click on your name and be taken to your site.
8# Learn from your metrics
Use free tools like Google Analytics and Google Search Console to keep track of your traffic and collect valuable data for your website. With these tools, you will be able to see where your traffic is coming from, how people behave when they land on your site and for which keywords they searched for. Analyzing the data you will find out which one of your strategies works the best for you and which ones you should rethink or abandon completely. You will also see the keywords you rank for and what keywords people are searching for that are similar to yours. That will provide you with a ton of new ideas to write for and attract more readers.
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With the free traffic methods that are mentioned above, you can attract more visitors on your website and stop relying only on SEO. Use all the different tactics in any way you want (all of them together or each one separately) and check the results yourself. Although web traffic doesn’t always equal online business success generating traffic for your website is the most important task and the one you will always be working on.
There are of course many more strategies you can implement and new ones you can try so always keep yourself informed and never stop looking for ways to improve your online business.
What are your favorite methods to generate traffic? Share your tips and your experiences with us. Leave me a comment below.