How to find Keywords for your Website
What Are Keywords?
Keywords are basically the words or phrases (keyword phrases) that you type in a search engine (Google, Yahoo,…etc) to find the information you are looking for. In other terms the words used by search engines in order to present you the most relevant websites.
Why are keywords important?
Finding the right keywords for your posts can increase the traffic on your website and move your site in the first pages of the SERPs (Search Engine Results Pages). Some of your posts will attract more traffic than others and the reason for that are some keywords you used. Competition is tough as there are billions of websites out there and if you want your posts to rank well and people to find you using the right keywords can help you with that. In order to achieve top rankings today, it’s best to use two-word or three-word search strings and focus on less competitive specific keywords. One-word search string will not do you any good. Keywords will also help you to attract the right kind of visitors and learn more about your customers as a whole. By researching your market’s keywords you will be able to improve your content as well because you will understand what the people are searching for now on the web.
Keyword research is one of the most important things of any marketing campaign if not the most important one. So, using the right tools can really make the difference and help you build a profitable website. Here are some of the best and most popular keyword research tools.
- Google AdWords Keyword Planner Tool
- SEMrush (pretty expensive for amateurs), $69.95 per month their lowest price but it is consider to be one of the best
- Ubersuggest (can point you to some great long-tail keyword phrases and content ideas) & it’s free.
- Moz Keyword Explorer
- WordStream’s Keyword Tool
- Keyword Tool.io
There are certainly many more keyword tools available but i would recommend trying one of these first. If you are just getting started with a niche site or you want more detailed and professional work you will certainly find something that suits your needs from my suggestions above. The choice of your keywords depends on your audience, what kind of visitors you want to attract and what you are going to promote.
How to use keywords
One of the most important things to remember is that keywords are tools not the purpose. Your purpose should be to write quality content for your visitors and not the keywords. I am pretty sure that all of us at some point came across some website that its content didn’t make much sense. That’s because the content was written around the keywords (it’s called keyword stuffing) instead of including the keywords in the content in a natural way so they can make sense.
Include your main keywords in the headings (title tags) of your posts and in the first 200 words because those are the first places the search engines will scan. The title tag is also what your visitors will see in their web browsers and is the way they identify and navigate through their web searches. Keywords are not only for search engines but for humans too. Take advantage of your keywords by placing them in ways that are relevant to your content and don’t overload your pages with them. Google will punish you if you use too many of them. Also, make sure you are not repeating same keywords in different posts.
Some of the most important things to check out when you are looking for quality keywords are the monthly searches and the QSR (Quoted Search Results). The monthly searches are the traffic numbers and you should aim for keywords that are >50. The QSR is the competition metric. It gathers information from the search engines and gives you the number of the competing pages for your search term. Aim for the keywords that are under 300 and you ‘ll have a good chance to get ranked.
Find high-quality keywords for your blog simply by performing a search below.
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