How Long Should a Blog Post Be?
How long should my blog posts be and what does that mean for my rankings?
Can a small post of 300 words rank well on Google?
How many words should a blog post be?
How long should a blog post be for SEO?
Every blogger and digital marketer have asked himself that question at some point and there are many blogging “experts” out there saying they know the perfect number. But it’s not that simple it never is. The more research you do on this subject the more confused you get. A quick answer is there is not a magic amount of words that will get your posts on the first page of SERPs. It depends on what your topic is about, what niche are you in and your personal writing style.
It’s not the “word length” but the reading length that counts in the end. Most people who read blogs today usually don’t have the patience to read thousands of words of content and what they are looking for is accurate and direct information. The majority of them won’t spend more than 4 minutes to read a post and you only have a few seconds to capture their attention before they click something else. By saying that i don’t mean that people don’t read content on the Internet. That is simply not true although many people believe it. Yes, people tend to scan headlines and images but they will also read your posts from top to bottom if they find them interesting. After all, you write for people not search engines and throwing keywords out there won’t do you any good.
What you need to remember is that there are no rules for blog post length. Word counts are only guidelines. Whatever you blog about you should always try to provide useful and meaningful information to your readers. Your content must be targeting your audience needs and make sure your thoughts are always clear and your message gets through every time.
A short post is general something between 100 & 500 words. They are easy to write and your audience can read them in less than 4 minutes. With posts of that size, you can publish new content almost on a daily basis and you can create a kind of anticipation since you post something new every day. They can also be effective if you are only interested in selling something because the quicker you can direct your readers to your call to action the better the chances they will buy. The idea behind this sort blog posts is that online readers don’t want to read long articles because they lose interest very fast. Anything more than 600 words is a waste of time according to some bloggers but like i said before this is not true.
So short posts may get read more often by your readers but if you fail to include all the details they are looking for you might lose them. If your readers leave your blog with more questions than answers they will simply not come back. Trying to cover all the angles of a topic in a short post it’s certainly not an easy job and there is always the risk leaving out key elements.
Usually, these posts in order to make SEO sense will contain a video, meme or info-graphics. That way the word count is pretty much irrelevant since the words are used as an introduction or to supplement the real content. The text is necessary because it’s easier for the website crawlers to understand it from the other forms of content so you have a better chance to rank higher. Anything less than 300 words is considered horrible for SEO and they are only good to generate a discussion or just sharing an idea or a few tips.
Blog posts between 600 and 1000 words fall in this category. This is the category many bloggers aim for. Medium length posts are generally good for SEO assuming, of course, your content remains focused on the topic and you can keep your readers engaged to the end. A good way to keep your readers interested is to use subheads and numbered/bulleted lists. With posts of this length you can provide the answers your online audience is looking for and you can share all the necessary information without risking repeating yourself. You can cover different aspects of a topic adequately without referring to unnecessary details and going to an in-depth analysis. Usually, these are the posts that attract the most comments.
If you are new at blogging writing medium-length posts is a good place to start and if you use the rest of SEO techniques the right way you can rank pretty high on Google SERPs. Writing more than 1000 word posts it’s not very easy and requires some practice.
Any post with more than 1000 words can be considered a long-form post. Search engines like them more so they do attract more traffic to your website. They are more demanding and takes longer to write them but it’s the best way to rank high on search engines. The reason why they rank higher is pretty simple. The more content you have the more keywords will occur naturally inside your post so you will have many more variations of your main keyword. In a short post, you can only have a couple of variations or you are risking getting penalized for keyword stuffing. Remember that Google doesn’t deliver results that match exactly to the queries. They deliver results that are similar to the keywords people are searching for and that are semantically related.
So more content means more variety and more variety means better search results. And of course, better search results means more traffic and more conversions. With long articles, it’s also a lot easier to add internal links to other posts on your website so people can spend more time on your site and increase engagement at the same time. Longer posts are also shared a lot more on social media compared to shorter posts.
If you really want more traffic from Google you have to write long, authoritative posts that are addressing your readers problems and are very well researched. People are looking for information that can help them solve real problems and ways to improve their situation. Writing detailed posts and providing valuable information is the best way to ensure that your visitors will come back again for more content. It’s a lot more convenient when all the answers are in the same place and people will appreciate that. Be careful though writing long posts about something that nobody is searching for it’s a waste of time. Also writing long posts where you just repeat the same points over and over again or if you are off-topic writing nonsense so you can just create a 2000 blog post then you will simply fail to achieve anything.
Overall long posts are better for SEO not only short-term but especially long term. They also offer you the chance to differentiate your blog from the rest of blogs in your niche especially if everyone else is writing short and medium length posts.
So should someone just focus on writing long posts? Is that the key to success? Of course not. Length is just one of the factors you should consider. Word count on its own won’t increase your rankings drastically. The quality of your content, how often you post, your personal style and the structure (subheadings, images etc) of your articles are also important factors for you to consider. The best thing you should do is to write naturally and combine posts of different length. Don’t force yourself to reach a certain number of words if you can say what you want in 700 words. Just write until you feel you covered the topic sufficiently and then stop. A post of 750-850 words is what you should aim for if you are just starting your blog. Practice makes perfect. The most important thing is to enjoy the process of writing and addressing your readers needs.
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How long do you make your blog posts? Let me know what you think with a comment below.
Note: This blog post is 1366 words not on purpose, it just happened.