How Long Should a Blog Post Be?

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22 Responses

  1. Michael Cook says:

    This is a great article and kinda reassured me of what I thought I already knew. I am a blogger myself — and at first I would count every article to make sure it was a certain length — but after a while I just wrote informative content for my audience to where my point was made clear enough then I stopped.

    How long would you say your blogs are usually?

    • Nikos says:

      Hello Michael,
      Well on average my posts are around 1200 words but i also have 700 word posts. A little bit for everybody. Mixing posts of different lengths i believe it’s a good strategy. There will always be readers from your audience who like short posts and readers who like long posts so a combination of posts can be very beneficial for your blog. And like you said is the quality of your content that matters in the end.

  2. Steve says:

    This has been a really interesting read and makes me think seriously about the length of my own posts when I write. I really need to up my word count to take full advantage of the google love for longer pieces. I also like your comment that a bit of variety across the site is probably not a bad thing.

    Thanks for such an educational post.

    Steve

  3. Andy says:

    Hi, Nikos. You give a lot of great guidelines here. Many of my posts tend to be around 1,000 words, so I guess I’m mostly split between medium and long posts. Like you said: your best bet is to write naturally. Trying to hit a specific word count reminds me of the movie “Summer School” where they had to write an essay consisting of a certain number of words, and one guy ended his essay with, “And that is why I like [name] very very very very very… very much.”

    • Nikos says:

      Hello Andy,
      In the end it’s all about the quality of your content but posts of 1500 words seem to rank better. Keep it to the point, if you don’t have that much to say on a topic keep it short. Your readers will appreciate that.

  4. Salvatore V Jenkins Jr. says:

    I have always thought to myself, ” Are my posts long enough or are they to short” but after reading your post I think it would be beneficial to write a combination of each…

    As you said longer post rank more because of the amount of keywords that will fit within the content but there has been times where I was reading a post and part way through it I found myself starting to skim the information…

    I think it is important to get the important information out without being long winded and try your best to keep your readers attention or else they might miss the most important part when their mind forces them to skim. What do you think?

    • Nikos says:

      You are absolutely right. There is nothing worse than a post where the author repeats the same points again and again. Write until you say what you want to say and then stop. Long posts that provide no value are not going to rank. The objective is to write quality posts not just long posts.

  5. Bob Brooks says:

    Love the post, I have asked myself that many times. I usually run between 500 and 800 words. I find it very difficult to write over a 1000 words and at the same time find it difficult to write small posts due to having too much to cover. SEO ranking is so important and you nailed it, with keywords you can help your SEO ranking. Also agree with write naturally, be who you are. Thanks for a great post

  6. Zbigniew says:

    Hi, thank you for this post. I’ve always felt that writing naturally is the best way to draw the reader’s attention. It’s great relief to have my intuition confirmed:-) I have a question, though. How many images do you usually insert into a post of this length (1500 words)?
    Cheers,

    • Nikos says:

      Hello Zbigniew,

      Writing quality content is the best way to satisfy your audience. When it comes to images i think it depends on what you are writing about. If for example you want to use images (screenshots) in order to help your readers understand the topic in a better way you could use up to 6 or 7. Too many images though can distract your readers but also no images can make your content hard to read. I usually use 3 to 4 images for a blog post of that size (1500 words).

  7. Norman says:

    Hello and thanks for sharing all of this great information on how long a post should be, this post is especially good for those who are just starting out and needs a guide to know how this is done, while we should go for the recommended wording nothing beats the quality of the content because the goal is to educate your readers so that they will keep coming back and bringing new visitors with them. Thanks again for sharing.

  8. roamy says:

    Hello Niko

    I feel this is always hard to decide how long a post can be, when I got started, I struggled to write 300 words as I`d read somewhere that you should aim for minimum 300 words.

    Over time, I can quickly create a 2000 word post without a problem but again there are days I struggle to put 500 words together.

    Personally, I do not really worry about the size of a post, I feel that it`s better to have a 500 words quality post than to publish a 1500 or more words filled with fluff.

    I still think there are some posts that no matter how hard you try, you can not make them long and should just let them be as they are.

    Thanks for your views on how long a post should/should not be,very well written.

    • Nikos says:

      Hello Roamy,

      Quality content is and will always be the most important factor for an online business. Writing long posts shouldn’t be the objective. The objective must always be writing helpful and informative blog posts. There is nothing more boring than a 1500 word post where the same points are mentioned again and again. The best strategy is to write until you express your point of view adequately and then simply stop.

  9. Neil says:

    Quite an interesting article because I’ve heard that writing lengthy blog posts is the way to go, but I’ve also been told to write at least 300 – 400 word articles. But to me, that doesn’t seem like enough content for rankings.

    It actually seems like complicated process with many variables to consider lol. However, I see your point about catching readers attentions and giving them the details they need. I’ve also come across articles with thousands of words, but ended up skipping a lot of content.

    At the end of the day, Google knows what kind of value people are looking for, and so will rank articles accordingly.

    Thanks for your insights, and I’m just going to write with the reader in mind and offering them value. 🙂

    Neil

    • Nikos says:

      Hello Neil,

      Writing good quality content is the best strategy no matter it’s length. Longer posts do seem to rank better though at least at the moment.

  10. Simon Crowe in Asia says:

    Personally I find it very hard to write posts below 1200 words. I’ve tried but I just can’t do it!

    I have some bog posts which are 5,000 words long but most of my posts seems to naturally be at the 2,000 to 2,200 mark.

    Yeah Google loves longer blog posts, more inetrnal linking, keywords, discussion around the topic, ultimately more value.

    • Nikos says:

      Hello Simon,

      The more you blog the more difficult it gets to write 700-800 word blog posts. Google does seem to like longer posts although quality content is the key for better rankings.

      Thank you for your comment.

  11. Kenny Lee says:

    I used to write around 800 words but I learned from top internet marketers that content with more than 1,000 words are better to rank. It’s definitely tougher to create but I guess one single long blog post that ranks is better two 800 words that doesn’t go far in the ranking.

    • Nikos says:

      Hello Kenny,

      I totally agree with you. Longer posts do rank better. Although it’s more difficult to write them that’s just in thr beginning. The more your blog the easier it gets to write long posts.

      Thank you, for your comment.

  12. sufyan says:

    Your Blog all Post information is very unique and good for readers because when i read your blog looks very impressive for me. I want to say thanks to you. Most importantly I have bookmark your site for future updates.

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