Content Marketing in 2020: Top 6 Expert Tips

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Content marketing is a term every blogger, affiliate marketer and online entrepreneur is familiar with. Attracting visitors and generating leads is simply impossible nowadays without quality content. No matter what type of marketing form you are using right now (SEO, social media marketing, PPC, etc) content marketing should be your number one priority.

That is why i decided to create this list of content marketing tips and key trends for 2020. These are my picks for the best content marketing articles and how-tos that can help you prepare your strategy for 2020 and beyond. I admit it’s a small list but still a great one.

The reason it’s small is that despite the seemingly plethora of posts online about content marketing in 2020 most of them don’t offer any actionable tips. At least in my opinion. In many of these articles if you simply change the year from 2020 and replace it with 2019 or even 2018 you will not notice much difference. The techniques and strategies described in them are mostly the same as those of previous years.

But content marketing is evolving and new trends and strategies are emerging. The value of the advanced tips explained in the sources below is the best way to maintain a successful content marketing strategy in 2020.


#Tip: Most Profitable Online Business To Start In 2020 And Beyond


7 Tips For Creating Content Your Audience Actually Likes

Great actionable tips that you can use to create more amazing content. The post focuses more on insights and how you can create better content for your audience in 2020. It offers valuable information about what kind of video format you should be investing in this year, ways to distribute your content more effectively, how to gain more customers and create meaningful relationships with your readers.

The best content marketing teaches an audience something new and helps them make smarter decisions. There’s no better way to build relationships with people.Source: Contently.com
Content marketing tips

By Contently.com

Create A Content Marketing Plan For 2020

Without a plan, your content marketing campaigns could fail. But how do you create an effective content marketing plan? This blog post describes how to do that in seven easy steps. From how to set your content marketing goals, identify the type of content you should be publishing, how to create a promotional plan and measure your ROI.

Who are you trying to deliver your content to? What type of content is their favourite? Do they expect a formal or an informal content style? What types of content should you create? What channels should you be using?… One way to go about your research is to build a profile of the types of individuals you want to convert with your content. Alternatively, you can look at your current customer base and build target profiles from your best customers/leads.Source: SmartInsights.com

The Beginner’s Guide to Content Marketing in 2020

Neil Patel’s videos are always a great source of information. In this video Neil shares 8 tips about content marketing in 2020 that can help you attract more visitors and increase your traffic.

Content Marketing in 2020: The Definitive Guide

Brian Dean’s guide covers everything you need to know about content marketing in 2020. In his guide, he offers plenty of tips and strategies about content creation, video content, email marketing, content repurposing and many actionable tactics for 2020. All in all a great guide that can truly help you learn more about content marketing.

Content marketing guide 2020

By Backlinko.com

Source: Content Marketing in 2020: The Definitive Guide

Tips On Creating Content For Marketing For 2020

This post by BlogHerald.com offers 7 tips for creating better content in 2020. In my opinion, these tips are spot on. That is exactly what every content creator should be doing this year. Focusing on content optimized for voice search, trying content clusters and repurposing content should be part of everyone’s marketing strategy.

Content cluster refers to writing a number of posts on a common theme. This theme should ideally be something related to your area of expertise so that you can use your knowledge and authority on it to create quality content. Content cluster is considered to be more valuable by search algorithms and help your pages rank higher in Google search results Source:BlogHerald.com

Ultimate Beginner’s Guide to Content Marketing

This is a very detailed guide about content marketing. If you have no idea what that is or how content works start here. Everything you need to know about content marketing is explained here. From what is, how to create your content strategy, content marketing tools to use to what tactics and techniques you should try. Everything is described in detail and lots of great tips and examples are also included.

The best way to reach people who are always online is with content that comes straight to the mobile devices and social networks they are using. After all, that’s where they’re looking for information. Source: Optinmonster.com

Conclusion

I believe now you know what you should know about content marketing in 2020. High-quality content is the basis of every successful online business but on its own might not be enough. Your awesome content must be read otherwise you are just wasting your time.

But that is not going to happen because the list above is full of awesome content and tips waiting for you to discover them.


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7 Responses

  1. Benny says:

    Hello, I really want to first appreciate your effort in putting this great website together and writing this article. Nothing wins the heart of the audience like a great content and this is one thing so many people overlook. I have come across some empty articles and I wonder sometimes why they post things like that. Thank you for this great post

  2. Smoochi says:

    Nikos thank you for these nice article for home employment  online  content  marketing tips these are very nice tips to help make your marketing skills better ,video  of Neil  are also nice to watch  the beginning guide of 2020 is a nice dummy guide that will help you to know the ins and out grear stuff thanks for The articles 

  3. Shanta Rahman says:

    Many thanks to you for sharing such a wonderful article with us . I’ve been doing affiliate marketing through content marketing for a long time, and I’m a successful affiliate marketer .And I put SEO Marketing Place first of all because it’s at the top of my choice .There are definitely some strategies that must be followed for successful content marketing, and I did .Before doing content marketing, I first made plans .Because without marketing, it is not possible to do any marketing and achieve success .I’ve been following Neil Patel’s videos and it’s been able to bring in a lot of traffic and attract viewers. The tips of the top 6 specialist individuals in your article will be really helpful to me and I hope I get better results. 

    Lastly, I hope that through your articles, everyone will know about the tips of the top six experts, and by following these strategies, they will certainly share their new experiences with you as they succeed in content marketing.

  4. Parameter says:

    Hello Nikos,
    Thank you very much for this list of good materials, in my early days I got a hold of Neil Patel’s material and signed up to his list, I take him as a big authority in content creation, he knows it well.
    I like the way he took his beginners guide in 2020, he starts from what content do you want to create, took your audience and there he goes doing the job very authoritative. I love this authority

  5. Hari S Nair says:

    I primarily use SEO and social media for content marketing, I rely mostly on written content because I believe that a good quality content that provides the reader the proper information that they are looking for is the best marketing stratergy ever.

    But yes, it is important that your content should reach the right people otherwise there is no point in working hard on it because if your niche specific audience are not reading it then you won’t  get anywhere.

    These are some great tips, good to see that you have researched and brought different sources from where bloggers like me can learn a lot. I am a fan of Neil Patel, I have been following him from past few years and his tips has been quite useful for me.

  6. Boniface-AndroidBix says:

    Hello Nikos,

    This is a very nice article and it is full of practical information. 

    I particularly like the emphasis you put on how every blogger and content creator must not rely on old information for 2020. Many articles out there are just what has been going round in previous years. They’ve just replaced the year.

    I have relied in the past on advice from Brian Dean from Backlinko and Neil Patel, both of whom you have quoted in this post. Their strategies have been working for me- especially Brian Dean’s YouTube SEO strategies. What I have been lacking is a content marketing plan. Thanks for mentioning it. I’ll work on that to improve my reach and conversions- I really need this!

    Boniface 

  7. Grace says:

    Really love these tips! Thanks for the advice.

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