AWOL Academy Review: Is It Legit?

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You may have heard about AWOL Academy before or maybe not. Perhaps you are just curious about them and want to know if this is the right move for you. It doesn’t really matter why you are here. If you are reading this is because you are interested in online marketing and you are thinking about building your own online business. That’s the important thing. So, is this product legit or not? How much will it cost me? In this review we will talk about all of these things and if this is the right product for you.

Is AWOL Academy legit

Name: AWOL Academy (or Project AWOL)


Founders: Keala Kanae & Kameron George

Affiliate Costs: If you want to become their affiliate it will cost you $39.95 per month (at least).

Price: Starts at $99 (one time payment) for their first product

Upsells: Numerous

Free Trial: No

Verdict: Not Recommended

What is AWOL Academy About?

Let’s first start with what AWOL means. It means “Another Way Of Life” and it’s an online marketing training program. They advertise themselves as “The World’s Greatest Internet Marketing Training”. It first started out under the name Project AWOL and they recently changed it to AWOL Academy. It is the same product. If you click on any link from the Project AWOL you will be directed to AWOL Academy.

The reason they changed their name is probably their disagreement with Empower Network (an MLM type of business, really low quality). It seems Project AWOL was offering training and referrals to the members who joined Empower Network. Although i am not sure i think Project AWOL was started by Kameron George while he was a member of Empower Network. Anyway, i don’t know much about that story and i am not really interested to find out. The whole thing took place back in 2013 and sometime after that AWOL Academy was born. So far it seems there is a bit of history regarding the owners and their product. And it’s not the best one.

The founders of AWOL academy

AWOL Academy Different Products and Levels

Currently, there are 6 products available for you to buy inside AWOL Academy. The prices of their products start from $99 and end up to $9,997. The gap between the cheapest and their most expensive product is vast. Each product covers a different aspect of training and you will have to buy the cheapest product at least in order to see what is all about. Once you buy the first product you will be “encouraged” or i should better say instructed to purchase the more expensive products and upgrade to the next level if you want to succeed online. You also have to remember that AWOL Academy will teach you how to make money online using paid traffic for your affiliate marketing campaigns (i explain what that means at the end of this post).

Pro Academy ($99)

This course is designed for people who just entered the world of online marketing. It offers step by step training on how to set up your own sales funnel, attract leads and how to convert them to paying customers. This product will also show you how to buy your domain name, create your website, set up your email marketing campaign, your landing pages, and a few other tools. It describes the basics of email marketing and how to use it to maximize your revenue.

Inbox Academy ($297)

This product is all about email marketing. It offers an in-depth analysis on how to use email marketing and improve your click-through rate. This product will teach you the “secret” strategies that are used by the world’s best marketers.

Conversion Academy ($997)

This training course is about how to convert your visitors into paying customers using “hypnotic language” and persuasive techniques. You will learn how to maximize your conversions and how to convince people to buy your products.

Traffic Academy ($997)

This course will teach you how to attract quality targeted traffic that is much easier to convert into paying customers. Simply if you have no traffic you don’t have an online business. This product will show you how to increase your traffic through social media networks especially Facebook, YouTube, Instagram. Laser-targeted traffic as they say call it inside AWOL Academy.

Masters Academy ($3,497)

This training course is basically the next step in your career as an online marketer. Buying this product means that you have already made a decent amount of money following the previous courses and now you will learn how to manage and maintain your wealth. Some of the best Internet marketers share their secrets on how to strategically plan the expansion of your business and also tax planning, investing and creating an income for the future.

AWOL Elite ($9,997)

This the last (so far) and the most expensive product they offer. This product is for people who want to take their online business to the next level. It is definitely a very big investment. With AWOL Elite you will have access to a webinar and everything that is happening in the online world on a weekly basis. The training and the support in this level are considered to be the best compared to the rest of their products. You will also be able to ask questions and ask for advice directly from the owners.

Is AWOL Academy a scam

Is AWOL Academy a Scam?

Well, the answer to that question is no. I don’t consider AWOL Academy to be a scam. I know some people may disagree with that. The reason i don’t consider it a scam is because there is some value in their training. For me, a scam is something that offers nothing useful. But i also don’t believe it’s a high-quality product.

Some of their affiliates are trying to perpetuate the myth that making money online is easy and how they made $5000 in just a few weeks using AWOL Academy. That is not true. I know how much you want this to be true and how much you want to believe that it is possible to make $10,000 in just a couple of months. We all want that to be true. But it’s not. You can’t go from a complete beginner who knows nothing about online marketing to someone who makes thousands of $ in a matter of weeks. That level of success in such a short period of time can only be achieved from experienced marketers. You must have realistic expectations otherwise you will fail.

But there is no reason for me to believe that AWOL Academy endorses that kind of behavior or that they instruct their members to do that. At least i am not aware of anything like that. Usually, what happens is that people are getting overexcited and they try to create an idea or i should better say an illusion of how easy and quick it is to make money online if you join their awesome training program. I want to be very clear about that. Making money online and creating an online business is not easy. Yes, it can be done but it takes a lot of hard work and you must be willing to learn.

No training course and i really mean no one can guarantee that you will succeed online. If you don’t believe me read the disclaimer that is at the end of any training program’s website. Sometimes there might be a refund but that it’s not to be confused with a guarantee of success. And speaking of a refund AWOL Academy does offer one. But of course, it comes with some very strict restrictions.

Is it just an MLM type of business then? Well, again i will have to say no, or not really to be more accurate. Simply because the training can be used in other niches and promoting other products too. But it is also true that their training is more focused on teaching people how to promote AWOL Academy. Many of the tools they offer are about how to get more people to join their program. Also, the majority of the people who join AWOL Academy try to make money by just promoting AWOL.

That is not necessarily a bad thing if you believe in the product you are using. But many of AWOL Academy members are just trying to convince new members to buy the next product. And unfortunately, many of them have never tried to use the training courses to create an affiliate website in a different niche. I know that the 30% commission you can earn from whatever product your referrals will buy is too good to pass up especially since the amount of money that new members will have to spend is $2,390. But there are also many stories of how some members are just abusing this system.

Why I Don’t Recommend AWOL Academy

Since i believe AWOL Academy is not a scam or an MLM low-quality type of business why don’t i recommended it? The reason is that if you decide to join AWOL Academy you will have to spend a lot of money. And i really mean a lot. This is not a product for people who just want try out affiliate marketing. If you are brand new to internet marketing i do believe this is not the right product for you. In my opinion, it is a very expensive product and learning how to build an online business shouldn’t cost that much. Many people will just buy the first product (Pro Academy) and then they will simply quit because they cannot afford to buy the other products.

“How much money exactly will i have to spend?” you might ask. Well, you will have to buy at least the first 4 products (Pro, Inbox, Conversion and Traffic Academy) if you want to fully understand how to build an online business. That will cost you $2,390. I mean you can’t really expect to make money by just buying their first product. If you don’t know how to generate traffic and leads and if you don’t know how to convert those leads to paying customers your business will never become a successful one.

But even if you don’t buy any of their other products you will still have to spend more money. Did you notice that in the beginning of this review i said they will teach how to do affiliate marketing using paid traffic?. That means exactly what it sounds like. It means you will have to pay extra money for your advertisements. You must create an extra budget for that. Paid advertising is the core of AWOL’s training program and Pro Academy ($99) doesn’t cover that. Just to give you an idea of what you might need:

1) You will definitely need an autoresponder for your email marketing campaigns. That costs on average $15 per month

2) Creating landing pages using a landing page builder will cost you an extra $50 per month on average. I must say i don’t know if they offer that for free inside their training.

3) Tracking and optimizing your links will cost you $15 on average per month.

4) Buying solo ads and creating social media ads will also cost you money. That depends on how much money you are willing to spend or how much are still left in your wallet.

AWOL Academy and many similar products don’t teach their members anything about SEO (you can read my post about How to use SEO here),how to use keywords, how to build an authority site etc. The reason is probably that you can get results faster with paid advertising. But you will also have to spend a lot more money. Of course, there is nothing easy about paid ads either and you can end up losing money if you don’t do it the right way.

Also, i believe in order to become their affiliate you will have to buy their Traffic Academy product. That is a very negative thing for me as well. Honestly, the way the whole thing is structured sometimes it seems to be a reverse funnel where members will constantly have to buy more products. Finally, there are a few “horror” stories going around about how aggressively some sponsors-mentors (whatever you want to call them) urge the new members to buy the next product and also how negatively they react when members want to quit. But those stories could easily be fake and since i can’t verify them i urge everyone to be skeptical if you come across them.


So, in my opinion, AWOL Academy is a legit program but it’s one i would never join. They do provide some good training but their products are overpriced and can’t be characterized as beginner’s friendly. Also, if you are an experienced marketer i really don’t see the point of spending thousands of $ to learn how to use paid advertising and email marketing. You can just spend all that money at your own business and not on someone’s else business hoping they will teach you how to do it. There are other ways to learn about online marketing and they cost much less. 

In the end, i believe AWOL Academy is for people who not only can spend that amount of money but they can also sustain the losses if things don’t go that well. And it is also for people who want to promote AWOL Academy and earn commissions. I say this because their training is more about promoting AWOL Academy than anything else and the majority of their members make money by selling their high priced ticketed products. You should take a minute though and think how many people are willing to spend all that amount of money on something that may or may not produce any results.

The following 3 training programs cost a lot less and can genuinely help you build an online business. They can teach you how to become a successful affiliate marketer.

Digital marketing training programs


Do you have a personal experience with AWOL Academy? Good or bad it doesn’t matter, feel free to share it with us. Just leave me a comment below.

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